What Two Undecided Wisconsin Voters Are Waiting for in the 2024 Election
The 2024 political season is here but many U.S. voters are saying they have no idea. Two of those voices are Wisconsinites, Emily Anderson and Jake Morales.Parsing their thoughts gives an insight into what might matter to those voting in the Badger State.
Emily Anderson, 45, Madison
Emily Anderson is a Madison small business owner. She is the epitome of a vital Wisconsin economy sector — small businesses, having run a successful bakery for more than a decade. Despite being a regular voter during past elections, Emily is currently undecided.
Small Business Friendly Economic Policy
Economic policy, for Emily, is everything. "Show me some actual plans that will support small businesses such as myself," she says. While tax breaks are all well and good, we require more well-rounded strategies which take into account costs related to healthcare, supply chain challenges and employee benefits.
Small businesses have been hit hard in the recent pandemic and Emily is looking for candidates who get that. She is looking for tangible, actionable ideas to enable business owners not only to survive but thrive so they can boost our local economy and create jobs.
Healthcare Reform
Healthcare reform is also one of the most important issues for Emily. Emily has ten employees at her bakery, and providing affordable health care is a huge challenge. Ensuring that we have affordable healthcare — that's a no-brainer," she says. For you candidates who will give me a plan for how premiums come down and coverage goes up, I am definitely ready to listen.
At the top of her list is anyone who wants to take action on healthcare as compromised high priced health insurance places a burden not only on employers but employees.
Jake Morales, 28, Milwaukee
As the 2024 election draws near, Jake Morales, a 28-year-old teacher in Milwaukee, is similarly undecided. Jake is an engaged member of his community and says that the candidate who is right for him must share his priorities in terms of education and the environment.
Education Reform
Literally on the front lines (Jake works in a public school), Jake has perhaps more than most, knowledge of the challenges that face the education system. "Classrooms are too large, and teachers are underpaid," he says. I want to know if we can put our money where teacher's mouths are.I want a pledge to increase educational funding and resources.
But Jake is looking for any candidate who will make education reform, investments in teacher salaries and classroom size reductions a top priority. The changes, for him, are absolutely necessary — for the students to get the education they deserve.
Cool Your Jets on Global Warming and Environmental Policies
Jake is passionate about environmental issues as well. After living in two cities that have faced serious issues with air and water quality, Jake is looking for leaders ready to act on climate change. He is quick to add, however: "We also need policies that preserve our environment and promote renewable energy.
Jake will probably vote for the candidate that has a universal plan to address the issue of climate change and bring down carbon emissions and makes economically sense to humanity as well.
Tackling Top Problems
This will be a moment of paramount importance for open-minded voters such as Emily and Jake to address the issues troubling their cities, states, counties, and country. Their loyalties are in contention and the candidates would be wise to pay attention to what they care about most.
Trust and Transparency
According to Emily and Jake, both trust and transparency is key. They just hate liars,” says Gideon, who prefers candidates to be open with their plans shot straight with some plain speaking. Emily: "It's more than just promises. "It simply comes down to delivering on those promises and being responsible."
Jake echoes this message, and stresses the value of character -- honesty and transparency in leadership. And he says, “We need leaders who will listen and be with the people.
Conclusion
How undecides like Emily Anderson and Jake Morales view their choices might change who governs the country for next four years. This diverse set of issues — from economic stability and healthcare reform to education and environmental policies, all the way down the line — highlight what is at stake.
But to win their votes, candidates have to address these voters concerns and they must do so with specific, actionable plans that tie into their value system. Engaging with voters on the ground, literally- like Emily and Jake- could be what decides who takes the road to the White House.
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